Multi-Channel Marketing And Loyalty Program
How do you rekindle advertising profits and boost return-on-ad-spend (ROAS)? Increase the frequency of customer visits and purchases.
Our Approach
We shook this project up by designing a loyalty program to re-engage past customers
Secondly, we launched paid search, display, and social media campaigns
Last, we built automated email workflows to drive repeat visits
Goal: Drive customer loyalty and raise average order volume
The Challenge
Costs had gone up for our client’s marketing team. Yet, the average spending amount for each customer had remained the same, dragging ROAS down to 0%.
1. Loyalty Program
Created a point-based reward system with exclusive offers and tiered incentives.
2. Multi-Channel Advertising
Launched paid search, display, and social media campaigns targeting existing and lapsed customers.
3. Automation & Landing
Built a lead-capturing landing page and automated follow-up workflows to boost conversions.
The Result
By improving data use and targeting re-engagement, we boosted return on ad spend and helped increase customer lifetime value through repeat purchases and higher AOV.
Takeaways
-Strategic automation drives repeat visits
-Multi-channel messaging increases campaign reach
-Customer loyalty can directly improve profitability
Create Your Success Story
Contact us to get started today!
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