Digital Strategies to Support Nonprofit Website Growth

Marketing Plan and website case study

Recycled Living addresses environmental and housing crises in Portland, Oregon by turning plastic waste into modular homes.

The Challenge

Recycled Living lacked a strong digital presence and clear brand message to support their ambitious initiative.

Goal: Build a conversion-driven website and actionable marketing plan to increase their funding and awareness.

Our Approach

1

KPI-Driven Marketing Plan

Focused on boosting traffic, donations, and volunteer sign-ups.

2

Mission-Aligned Content

Produced web copy and blogs addressing plastic-brick housing solution.

3

Social Media Distribution

Targeted donor-oriented audience segments with platform specific content.

4

SEO Content Strategy

Developed keyword strategy for high-intent searches like “plastic brick homes” and “eco housing donations.”

Promotional Content

Cross-Platform Awareness Campaign: Example Posts
Facebook post for recycled living
Meta (Facebook) post
Recycled living linkedin post.
LinkedIn post
Powerpoint slide featuring site architecture focus.

Nonprofit Website: User Navigation

Our strategic UX design transformed casual visitors into engaged mission supporters.

The Results

  • We created a digital launchpad to help Recycled Living tell their story and encourage support
  • Delivered an SEO optimized framework for future social media and content marketing recommendations

Let Us help Your Business

Our team specializes in creating comprehensive strategies for companies of any size, including nonprofits on a mission. Contact us and start growing a better business today.

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