A Culinary Vision, Digitally Served
Brand Storytelling Case Study
Objective:
Transform the client’s vision into marketable content by developing a restaurant website, automated email workflows, and blog content that capture the brand’s cultural identity and community focus.
Goal: Drive awareness, engagement, and long-term growth.
Our Role
Our Approach
Helped shape a brand voice that honored cultural authenticity while embracing modern storytelling.
From: “Street-style ramen with bold flavor”
To: “An immersive dining experience rooted in tradition, crafted with intention.”
Website Design & Development
Created a vibrant, mobile-friendly website with interactive menu, online ordering, and foundational content pages for customer engagement and franchise readiness.
Visual Brand Development
Crafted bold visuals blending Japanese artistry with a modern edge—designed to capture the attention of the target audience and reflect the soulful, street-smart vibe of the brand.
Email Marketing & Automation
Developed an email awareness campaign & workflows for new customer welcomes, inactive user re-engagement, and repeat visit incentives.
Awareness Campaign Results
71%
39%
1/mo
Monthly Report Result
20,838
37%
$4.3K
Dining Event Campaign – 1st Email Results
6,952
35%
$2.5K
Our Results
Key Takeaway
When passion meets strategy, content reaches beyond marketing—it highlights meaning. Dragon Warrior’s story now lives online with the same care that goes into each of their well-crafted bowl.
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